Smithwick's Pale Ale is currently in campaign through our I-SITE network of On Trade backlit poster sites in Dublin, Cork, Galway and Kilkenny. This proximity campaign ensures that I-SITE provides mental availability for the physical availability created through the distribution of the brand. The media ensures that the Smithwick's Pale Ale campaign message is constantly visible for the duration of the cycle.
Mental Availability + Physical Availability = Sales (thank you Bryon Sharp!)
We've got 3 great wonderful companies in our i-Site media network this cycle; Powers, 48 and Smithwicks.
48 is Ireland's youth mobile network. They are introducing two new mobile phone plans to help you 'Cheat at Life'. The highlight of their plans? Unlimited messaging with Whatsapp! Click here to check out what's on offer in more detail.
They used i-Sites to target the younger crowds in venues such as The Palace, Karma Stone, D2, Coppers and The Pav. We reached them when they were relaxed, open to messages and having great discussions with their friends.
Powers Whiskey chose a range of our venues to display their product to pub goers at a point in time where pub goers will be making their purchasing decisions. Our research found that 67% of people walking into a bar are undecided on what they would like to drink. Power's used our in pub media to reminded pub goers that they are a great option!
Smithwick's knows how effective i-Sites can be for influencing that first drink and decided to retain their presence in the network for a 2nd cycle. Their Pale Ale might be new but there is 300 years of experience behind it!
Our cycles are filling up quickly leading up to the holidays. Contact us for more information on our sites, venues and cycle availability.
We're almost at max capacity this cycle with several incredible creatives from 7UP, Guinness, Smithwicks and Jameson.
7UP Free has brought back a vintage series of 7UP cans from the 70s, 80s and 90s. Do you remember any of these vintage cans? Get them now for a limited time!
You may have seen a few of the new Guinness Rugby commercials on TV based on Gareth Thomas and Ashwin Willemse. We have two incredible creatives are part of their 'Made of More' campaign. The designs creatively incorporate the pint of Guinness through the rugby player's mouth and sock. Can you spot them?
Here is a link to the commercials if you haven't seen them yet.
Smithwicks launched a campaign for their Pale Ale- the newest edition to their portfolio. I-Sites are a great way to introduce new products at point of sale. We place our light boxes close to the bar, at the entrances and in high traffic locations to educate and remind pub goers of their options.
